Portfolio
Josefine Hedlund
josefine@jhnetworks.se
+46 730 50 29 84
Tommee Tippee
Creative concept & storyline. Art direction.
Category: Parenting
PR campaign: #TheBoobLife for Tommee Tippee disrupted how the parenting category speaks to
women, broke down deeply entrenched stigmas surrounding infant feeding.
Houdini Sportswear
Creative concept.
Category: Sportswear
PR-campaign for Houdini rental: Launching the concept “The worlds
largest changing room” that was welcoming consumers to the rental
sections in local Houdini stores to start discovering the benefits of
renting clothes instead of buying new ones for every new occaison.
Vuxen.se
Creative concept & storyline. Production manager. Rebranding. Art direction. Styling. Pre & post production.
Category: Lifestyle
Video production: Brand videos for vuxen.se’s new brand strategy and visual identity
establishing their position as thought leader in the contemporary sexual health
sector.
Skinome
Production manager. Creative concept and storyline. Art direction. Pre & post production.
Category: Skincare
Brand activation: Campaign video for a brand activation/guerilla marketing campaign for the fresh
skincare brand Skinome with the aim to educate and tell the story about the benefits of a fresh
skincare routine.
Paradiset Matmarknad
Creative ideation & storyline. Art direction. Pre & post production.
Category: Food & Beverage
Crowdfunding campaign: Campaign video for the crowdfunding campaign of the 100% organic food
store Paradiset Matmarknad that believed that the Swedish people deserve to be able to buy
healthy food without unnecessary, often toxic additives.
Green Choice
Production Manager. Ideation & concept. Art Direction. Food stylist. Pre & post production. Photography.
Category: Food & Beverage
PR-campaign: Content production for a PR-story to highlight the skincare benefits of the organic
peanut butter brand Green Choice.
GREEN CHOICE//
STILL IMAGERY//
CONTENT
Content production: Still and video production for
social media, in-store material and website to
showcase health benefits and the wide area of
usage for the product range with recipes and
mouth watering imagery.
Årstiderna
Ideation & Concept. Art Direction, Graphic design.
Category: Food & Beverage
Digital campaign: Årstiderna is an online grocery story
with a season based range. We positioned the
messaging in this campaign as a counter-reaction to fast
fashion and seasonal clothing collections as the only
seasons to follow are the ones within grocery shopping.
Brewdog
Ideation & Concept.
Category: Food & Beverage
PR: Creative ideation for the outspoken craftbeer brand
brand BrewDog. To the left: a PR-campaign positioned
as a protest against the talked about wall to be built on
the boarder between the USA and Mexico. To the right:
The ‘Make Earth Great Again’ beer was created to remind
global leaders to prioritise issues related to climate
change, with all proceeds donated to 10:10, a charity
lobbying for legislative changes relating to global
warming.
Strawberry
Production Manager. Ideation & Concept. Art direction. Styling. Pre & post production. Photography.
Category: Hospitality
Content production: Photography for the hotel chain Comfort Hotels with the aim to inspire
visitors and to showcase the many different, unique hotels within their range.
Photo and video production for entrepreneur Petter Stordalen for his personal brand on
Instagram.
Nordbo
Ideation & concept. Art direction. Graphic design. Video production.
Category: Skincare/Supplements